Desirability, Viability, Feasibility Lenses

Ideation Workshop

IDEATION WORKSHOP

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1. Background

2. Research snapshot

3. Key insights / opportunity statement / HMWs

4. Overview of key insights

5. Data story / overview

6. Key Insights in detail

- Insight statement

- Snapshot of the problem

- Insights into our processes & capability around the problem area

- What we have heard from customers (Medallia)

7. Reflections -- discuss on what has been presented

8. IDEA GENERATION

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-- Re-focus on your problem 

- familiarise with problem you are solving

-- Generate as many ideas as you can - 8 ideas, 5 mins, quantity not quality, write or draw

- 8 ideas

- 5 minutes

- Quantity not quality

- Write or draw

--- Share ideas on your table - 1 min each, no feedback, listen and get inspired

- 1 min each

- No feedback

- Listen and get inspired

--- Document 2 best ideas

- 10 mins each

- 2 ideas

- Picture description, title

- Take inspiration from others

--- Share 2 best ideas and get feedback

- 1 min pitch

- 2 mins feedback

- Write down your feedback

- Listen don't defend

--- Incorporate feedback

- 10 mins

- Evolve your idea based on feedback

--- Prioritise ideas

- Group similar ideas, but keep them distinct! Don’t make them too big.

- Agree on groups

- Name each group

- Vote! One dot per person

- Which idea best addresses the problem we are solving for?

- Select top 3

--- Share 3 ideas and get feedback

- 10 mins share

- 10 mins feedback

- Write down feedback

- Listen don't defend

--- Choose best idea

- Review feedback

- Select top idea

- Which idea solves the prob you are trying to solve?

9. STORYBOARDING

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--- Flesh out ideas

- 20 mins

- Write down the ‘steps’ in the experience

- Circle 6 key steps

- Draw each scene of the experience

- Capture customer perspective: think, feel, do

--- How do we bring this to life?

- 15 mins

- What do we need from customers, business, process/tech/data, our people?

--- What would stop us?

- 10 mins

- What are the key barriers and how do we overcome them?

10. DEFINE MVP

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--- Define your MVP

- What's the elevator pitch

- How does it work?

- What is the customer and business value?

- Must haves vs. nice to have's

- What does success look like?

- How will we support our people to deliver?

--- Pitch MVP to room

11. NEXT STEPS

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--- Review and iterate on ideas (the above ideas)

--- Prioritise and select top idea 

--- Assess viability and feasibility

--- Test with customers (prototype and test with customers)

Design - Tim Brennan (Apple)

Design and Experimentation snaps...

Lean for business improvement