Ideation - Sample

Sample ideation for capturing other party details after an accident. 

70-20-10 Learning Model

https://trainingindustry.com/wiki/content-development/the-702010-model-for-learning-and-development/

Ideation Workshop - Remote

• Introduction to collaboration tool (MIRO, MURAL, etc.)
• Background of the research - UX, Process, Data.
• Problem areas
• One problem for each session / multiple problems based on the number of problem areas identified
• Come up with 8 Ideas
• Look around and see other ideas, choose the best ones
• Talk about the best ones
• Choose 2 best
• Come up with Idea pad:
• Name of idea
• description of idea
• How might it work? step 1 ==> step 2 ==> step 3 ==> setp 4
• Target market
• Problem it is addressing
• Business benefit
• Customer benefit
• Market differentiator
• Buddy check --- review and comment buddy's idea(s) -- whats working good, what needs improvement and what are the opportunities
• Discuss
• Do a DVF on all the top 2 ideas. 
• Come up with 2/3 best ideas.
• Story board the ideas.

Design Thinking Model

Some design thinking diagrams that resonate with me

• Empathise:

• Research

• Create research plan
• Recruit and schedule interviews
• Customer interviews
• Frontline staff interviews
• Team lead interviews
• Existing research Research
• Competitor research

• Analysis and synthesis of research

• Understand impact and rootcause of problems. 
• Identify opportunities

Output -- Clear problem areas, opportunity statements (how might we's), insights pack, personas, customer journey map

• Define:

• Immerse into probelm area
• Playback the research
• Impact analysis of problem areas
• Collect data to assess severity, scale and frequency
• Analyse the data 
• Workshop with SMEs if required to understand severity, scale and frequency
• Prioritise problem areas
• Problem prioritisation workshop
• Re-frame problem? is there a need? If yes, workshop
• Understand 5 Why's
• Create problem statements
•