Design Thinking - Redesign of Shopping Cart - IDEO

Lean Brownbag

• Lean is a philosophy or methodology
• Isn't something you do
• You "think" in a lean way. 
• You use tools to embody

Lean Definition

Lean is a (1) systemic  (2) pursuit of perfection with (3) relentless identification and (4) elimination of waste and (5) non-value added work.

There are five aspects of it as seen in the above statement. 

1. Systemic
2. Pursuit of perfection
3. Relentless Identification
4. Elimination of waste
5. Non-value-added work

• Sakichi Toyoda -- Toyota Motor Corporation

Flow

Achieve smooth flow as in a river

Rocks, leaves/ branches inhibit the flow

When the flow is smooth --- waste is minimal, and velocity is high VICE VERSA.

Three kinds of work

1. Value-added (VA). All three must be met for a task to be value-added.
1. This is something the customer is willing to pay $
2. It is right the first time. Rework is a waste
3. Transformational meaning changes form (physical characteristics of the product like shape, weight, colour, etc.) / fit (fits intended application) / function (Function of what the product actually does) -- the task must change the form fit or function of the product for it to be considered value-added. An exception though is an inspection at the assembly line - it is required so we don't let out a bad product.
2. Value enabling work (VE)
1. Is something that has potential for elimination in future but not immediately. 
2. Some but not all of change to form / fit or function.
3. Example banks doing a credit check - would you be willing to pay for it. I won't be. But it also depends on who the customer is. An individual wouldn't pay, however if the customer is a bank, it would be willing to pay.
4. VE is usually related to regulatory / compliance (SIRA for long tail claims).
3. Non-value added work (NVA)
1. This is waste

• Lean INCREASES value Add
• Understand and DECREASES Value Enabling
• Gets rid of NVA

8 Kinds of Wastes

1. Waiting - no changes to form, fit or function.
2. Rework - not done fight first time
3. Transportation - Movement of work between work stations.
4. Movement - How do you work? work moves between me, manager, to someone else, back to me, goes in loops. All this is waste.
5. Overproduction - too much of production
6. Over-processing - do something even before it is needed.
7. Inventory - excessive inventory, order only what you need
8. Not utilizing staff to full potential - using a highly skilled person to do silly jobs.

Gemba

Value stream

Desirability, Viability, Feasibility Lenses

Ideation Workshop

IDEATION WORKSHOP

=================

=================

1. Background

2. Research snapshot

3. Key insights / opportunity statement / HMWs

4. Overview of key insights

5. Data story / overview

6. Key Insights in detail

- Insight statement

- Snapshot of the problem

- Insights into our processes & capability around the problem area

- What we have heard from customers (Medallia)

7. Reflections -- discuss on what has been presented

8. IDEA GENERATION

==================

-- Re-focus on your problem 

- familiarise with problem you are solving

-- Generate as many ideas as you can - 8 ideas, 5 mins, quantity not quality, write or draw

- 8 ideas

- 5 minutes

- Quantity not quality

- Write or draw

--- Share ideas on your table - 1 min each, no feedback, listen and get inspired

- 1 min each

- No feedback

- Listen and get inspired

--- Document 2 best ideas

- 10 mins each

- 2 ideas

- Picture description, title

- Take inspiration from others

--- Share 2 best ideas and get feedback

- 1 min pitch

- 2 mins feedback

- Write down your feedback

- Listen don't defend

--- Incorporate feedback

- 10 mins

- Evolve your idea based on feedback

--- Prioritise ideas

- Group similar ideas, but keep them distinct! Don’t make them too big.

- Agree on groups

- Name each group

- Vote! One dot per person

- Which idea best addresses the problem we are solving for?

- Select top 3

--- Share 3 ideas and get feedback

- 10 mins share

- 10 mins feedback

- Write down feedback

- Listen don't defend

--- Choose best idea

- Review feedback

- Select top idea

- Which idea solves the prob you are trying to solve?

9. STORYBOARDING

================

--- Flesh out ideas

- 20 mins

- Write down the ‘steps’ in the experience

- Circle 6 key steps

- Draw each scene of the experience

- Capture customer perspective: think, feel, do

--- How do we bring this to life?

- 15 mins

- What do we need from customers, business, process/tech/data, our people?

--- What would stop us?

- 10 mins

- What are the key barriers and how do we overcome them?

10. DEFINE MVP

=============

--- Define your MVP

- What's the elevator pitch

- How does it work?

- What is the customer and business value?

- Must haves vs. nice to have's

- What does success look like?

- How will we support our people to deliver?

--- Pitch MVP to room

11. NEXT STEPS

==============

--- Review and iterate on ideas (the above ideas)

--- Prioritise and select top idea 

--- Assess viability and feasibility

--- Test with customers (prototype and test with customers)

Design - Tim Brennan (Apple)